| |
| "Michael's insights on
capitalizing on your marketing advantages are terrific. His book
simplifies principles that are key to marketing success. Every
business owner and marketing professional should put this near the
top of their reading list!" |
Andy Masters
Author/Speaker
Masters Performance
Improvement |
| |
| "Not only is the Seven Keys to Marketing Genius a must read for beginning entrepreneurs but also for those who feel their marketing is missing the
target." |
Irene Orkin, CMP
Owner
In My Hands Massage |
| |
| “Finally a concise clear marketing book that has instant value in all industries. Seven Keys to Marketing has allowed me to strengthen my company's focus and vision.” |
Rhett Oldham, CMP
Owner
Olympic Mortgage |
| |
| “The Seven Keys to Marketing Genius
is an excellent and compact piece of work, designed for the modern day business owner. Nowadays I often turn away from bulky books, because I don’t want to spend the time to look for the message hidden within the fluff. Michael Daehn’s book holds valuable “let’s get down to action” content on how to market your business, is easy to read, and comes in the compact no-fluff form everyone will feel comfortable with. This book comes highly recommended by me if you want to increase your level of marketing ingenuity.” |
Marc de Bruin, CMP
Owner
Landmarc and Coaching & Health Solutions |
| |
| "If you want to
fly by the seat of your pants - this book isn't for you. Michael
Daehn's 7 Keys book will get you thinking about the true purpose of
your business and your life. Implement the keys in this book,
and watch your purpose come to life." |
| Monica Thornton
Writing and Marketing Director
|
| |
| "The Seven Keys to
Marketing Genius has the uncanny ability to make you shake your head
up and down and shout, "YES, I get it now." It is
interactive, integrates good stories with practical lessons, and
talks about one of the key ingredients - alignment. If you are
a marketing newbie or marketing expert, The Seven Keys to Marketing
Genius is a treasure chest.” |
Susie Stone
Owner
Tickling Stone, LLC |
| |
| "Seven Keys
to Marketing Genius delivers! In an easy to understand format, you
will increase your marketing IQ fast and learn marketing
principles you can put to work today." |
Maria Thompson,
CMP
Editor
Freebird
Magazine |
| |
Book Description
Many marketing books jump right into the promotion process where
instructions on how to broadcast the marketing message are described
in detail. The problem with that approach is that if you are sending
out the wrong message, it will not only be ineffective but
counterproductive. The Seven Keys starts with defining the message
that you are going to broadcast, then it explains the best way to
communicate that message, and finally how to guage and maintain an
effective marketing campaign.
 About
the Author
Michael Daehn has been winning marketing awards since high school.
He is an entrepreneur, marketing consultant and founder of
marketingenious. In his spare time he is a professor of marketing
and advertising teaching the next generation of marketing geniuses
how to be successful. He resides in St. Louis, MO with his wife and
family. |
| |
| Paperback:
172 pages
Publisher: Lulu Press (October 30,
2004)
Language: English
ISBN: 1411614917
Product Dimensions: 9.0 x 6.0 x 0.4
inches |
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| Copyright © 2006
marketingenious LLC info@sevenkeysmarketing.com |
