Course Name:
Seven Weeks to Marketing Genius
Designed for:
Entrepreneurs, solopreneurs, and small businesses
Author:
Michael Daehn, CMP, MBA
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Course Description:
Created with the entrepreneur, start up company and marketing
novice in mind, this course covers seven key principles to
marketing success. It will teach you how to Find Your Advantage,
Define Your Purpose, Create an Image, Implement
Promotions, Build Relationships, Gain Feedback, and Adjust to
Changes. It will also take you through the process of developing
a practical marketing plan for your personal business use.
Unique Features:
Quick start marketing plan
Informal application oriented approach
Interaction and discussion with classmates
Self paced instruction
Complete assignments on Your schedule
Time to Complete:
7 weeks
Fee:
$700
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Course Name:
Moodle Tutorial
Designed for:
New users
Authors:
Jennifer McKinney and Michael Daehn
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Course Description:
New to Moodle course
software or online learning? This tutorial will show you how to
navigate and use the site. Take it for a spin.
Unique Features:
Hands on activities
Perfect for beginners
No charge
Time to Complete:
60 minutes
Fee:
Free |
Course Name:
Community Discussion
Designed for:
All users
Author:
Michael Daehn
|
Course Description:
Community discussion
boards are available on a variety of topics like non-profits,
publisher marketing and marketing news. Share your ideas,
stories and questions with others in a friendly environment. Be
sure to subscribe to your topic so that you get emails when
people respond to your posts.
Unique Features:
Share ideas and stories with people in your field
Perfect for beginners
Great
networking tool
No charge
Time to Complete:
A few minutes here and there- it's up to you
Fee:
Free |
Course Name:
Marketing 2.0: How to Use New Media To Your Advantage
Designed for:
Marketers looking to understand and use new media tools
Author:
Michael Daehn, CMP, MBA
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Course Description:
Marketing has been turned on its ear.
The Seven Keys to Marketing Genius challenge many of the
practices of the traditional marketplace, and Marketing 2.0
takes it to the next level. While the principles of the Seven
Keys still hold true, the methods and models of marketing have
changed tremendously over the last few years. This course
guides you through the world of new media, what it is and how to
use it in harmony with good marketing principles. Give it a try.
Unique Features:
Over 15 hands on activities
Assignments that link you around the web
Interaction with cutting edge participants
Great introduction to how marketingenious University works
Free downloadable copy of the Marketing 2.0 monograph/book
Time to Complete:
2 weeks
Fee:
$99 Special
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Course Name:
Certified Marketing Professional
Designed for:
Professional marketers and corporate employees
Author:
Michael Daehn, CMP, MBA
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Course Description:
This course was
designed for professional marketers and corporate employees. It
focuses on applying sound marketing principles and developing a
comprehensive formal marketing plan for your company,
department, new product or to show investors. Successful
graduates receive a certificate of completion, listing in the
CMP Graduate directory, and permission to use the CMP
designation.
Unique Features:
Formal marketing plan for sharing with a corporation or investors
Increased verifiable metrics (tests and standards)
In depth questions and assignments
Final plan evaluated and approved by CMP instructor
Affiliate Status
Inclusion in online graduate directory
Time to Complete:
10 weeks
Fee:
$2000 for individuals, group and corporate rates available
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